profile

ChiChiLaRaw: Veteran Director Launches Eponymous Paysite With a Twist

ChiChiLaRaw: Veteran Director Launches Eponymous Paysite With a Twist

The veteran director Chi Chi LaRue is a survivor, having spent nearly 40 years helming every possible genre and subgenre of adult and riding out numerous market trends that blaze brightly and then burn out just as quickly. He’s witnessed the industry transition from VHS to DVD to Blu-ray, and from tube sites to streaming. Despite all of this change, however, the name and premise of his new project, ChiChiLaRaw, represent something new.

“Can you believe it? The whole idea of it always seemed to just fall by the wayside over the years. But now here it is and I couldn’t be more excited,” LaRue said. “I get to be as nasty as I want to be — in the best possible way.”

Can you believe it? The whole idea of ‘ChiChiLaRaw’ always seemed to just fall by the wayside over the years. But now here it is and I couldn’t be more excited.

LaRue admits his condoms-only advocacy for several decades is likely the main reason “ChiChiLaRaw” was never fully developed as a concept; he was a leading voice in pushing the gay adult industry to adopt condoms as a standard practice in the late 1980s and early ’90s.

“I was a bitch about using condoms — every studio, every model. Everyone, no exceptions. I never stopped talking about it and people still remember that — or they’ve heard about it,” he said. “And now things have changed. I mean, my God, things have changed in ways I never could have dreamed about. And so I can imagine seeing the name ‘ChiChiLaRaw’ would catch some people by surprise.”

In 2018, Falcon Studios announced LaRue would direct his first condom-free feature, “The Pledge.”

“My criticisms in the past always came from a place of concern for the well-being of performers and from the responsibility I had for sending a message to viewers about the importance of safer sex practices,” LaRue told XBIZ at the time. “I will always champion the need for safer sex practices and encourage all our performers, viewers and fans to take care of their sexual health… there are many ways for us to stay safe and enjoy an active sexual life. Get tested, communicate with each other, learn about all the safer sex options available to you and make informed and healthy decisions that are right for you.”

Four years later, LaRue reiterates that message in discussing the launch of ChiChiLaRaw, a website name he says “conveys a specific image about the kind of content you can expect.”

“But if you know me and my history,” the director mused, “then I think you’ll want to see how I’ve evolved and how the way we shoot hot man-on-man fucking has evolved. It means a lot to me and the fact that it’s been so successful right out of the gate, and that I’m here talking to XBIZ about it, is very meaningful.”

The new paysite is a collaboration with Dragon Media, for whom LaRue has directed a string of popular hits over the past few years, in tandem with affiliate network IndieBucks.

“ChiChiLaRaw is co-produced by someone who is no stranger to us — Mike R. of Dragon Media,” said IndieBucks’ Kenny B. “He teamed with us to help launch and manage DaddySexFiles.com back in 2019; in 2021, Mike came to us again for help with Dragon Media’s new daddy bareback niche site, RawDads.com, and one of the guest producers for that site was Chi Chi. So when the concept for ChiChiLaRaw was born, it was a no-brainer for us to jump on board when they approached us.”

“Being able to work with Mike again, and this time also with Chi Chi, is great. Chi Chi is such a well-known and legendary figure in this industry and we are extremely proud to be working with him,” Kenny B added. “The content being produced for ChiChiLaRaw is high-quality. It is a perfect addition to our IndieBucks network and complements our current lineup of bareback niche sites quite nicely.”

A batch of 16 scenes were initially filmed as the site was being developed. They were shot in Fort Lauderdale with a production crew led by Steven Ponce and XBIZ Award-nominated director Gio Caruso. As a “tease,” the producers posted some of the individual scenes on sites like NakedSword.

“And they’ve been doing well,” LaRue noted. “Every time a new one is released, it’s in the top rankings for NakedSword, so that’s fabulous.”

The director’s famed eye for discovering and developing hot new talent hasn’t dimmed. He extracts a promise to mention for this story the striking young newcomer Amone Bane and has paired him for ChiChiLaRaw with veteran swordsmen like Aaron Trainer, who can push the newcomer’s sexual limits.

“Guys are willing to go above and beyond for me; they always have. They know they can be authentic with me,” LaRue said. “I always, always ask about their boundaries and what they will not do — or even what they just don’t like to do. We’ll go right up to the very edge of that. I want them to feel like they can push the limits and just be as fucking nasty or dominant or submissive as they want. The audience can feel it.”

The stable of studs currently featured on ChiChiLaRaw includes Archer Croft, whose classic good looks evoke a kinky frat boy ready to be sullied; handsome DILF Silver Steele; bald and muscular studs Michael Roman and Killian Knox; a tatted newbie with the quirky name of Helloo Jose; adorable otter Adrian Rose; and the return of fan-favorites Bennett Anthony and Seth Santoro.

As we spoke, LaRue detailed a packed schedule that included a quick flight to Torremolinos, Spain to host the Grabby Awards Europe in mid April, multiple dates across the continental United States as a DJ as Pride events ramp up and a quick jet to Chicago at the end of May to resume a longtime role as co-host, alongside drag performer Honey West, of the Grabby Awards America, its first in-person ceremony since the pandemic lockdowns.

“I have to somehow find shooting dates for the next couple months,” LaRue sighed.

Make no mistake; LaRue is grateful for a busy calendar. “I sat at home on my hands for almost two years, like everybody else,” he said. “Now that things are opening up again, I’m going wherever they want me.”

Despite having filmed nearly every possible permutation of sexual expression over the the past 35-plus years, LaRue remains eternally optimistic about his job.

“I just invented something called ‘aardvarking.’ Do you know about this? It’s when one guy takes another guy’s foreskin and stretches it over his nose and gets a good whiff,” LaRue recounted with a hearty laugh. “It looks like an aardvark’s nose. I just filmed it with Killian Knox, who is incredible, and this new boy, Adrian Rose, who’s got the most amazing foreskin in the world.

“It sounds silly, and it is, of course, but it’s also fucking hot! And the guys just loved it. They love going to these odd places and doing things with body parts they’ve never considered. That’s why I love what I do and that’s what keeps me going. There’s always something new to try.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More